Founder · Insurance Entrepreneur · Builder
Building the future of AI-powered insurance distribution.
Founder of SETR. Documenting the journey of building the operating system for modern insurance agencies.
Watch · 60 Seconds
Agents order aged opt-in insurance leads at Lead Reload HQ.
"Thanks to Samantha (SETR) my calendar has been filled with appointments giving me the opportunity to focus on my highest leverage activity which is closing! She reaches out to leads, follows up and makes sure my calendar is full."
"SETR has been elite. I closed an old lead I already had after running it through Samantha. On my 4th day of using the platform I closed that deal for over $2,600 AP! This is a game changer."
"Samantha has completely changed the way I run my business. As a broker and agency owner, it's taken prospecting off my plate so I can focus on appointments, closing deals, and coaching my agents. They didn't just build a bot and disappear — the team is always available, constantly improving, and genuinely want feedback. If you're in sales, I can't recommend Samantha enough."
"She thought Samantha was a real person."
Hear it straight from the client — press play.
Real client · Real reaction · Real AI
If any of these hit — we need to talk.
Book a 20-minute demo. I'll show you exactly how it works and tell you honestly whether it makes sense for your situation.
On a mission to become the most recognized name in AI-powered insurance distribution.
AI appointment setting, lead management, and automation built specifically for insurance agents. More conversations, more appointments, more sales — without adding more staff.
Learn More About SETRHelping agents build profitable life and health insurance businesses through systems, lead generation, automation, and recruiting. Real contracts, real support, real results.
Join The TeamSharing wins, failures, lessons, numbers, and behind-the-scenes insights while building a software company and insurance organization. Real-time founder education.
Follow My ContentWhere agents order aged opt-in insurance leads.
Order Leads at Lead Reload HQStraight answers. No fluff. If something's still unclear, the demo sorts it out in 20 minutes.
Follow the journey. Take what helps. Build something real.
Follow My ContentThis page is the intro. The SETR platform site goes deep on every feature, workflow, and use case — if you want to explore before talking to anyone, that's the place.
I'm a serial entrepreneur, licensed insurance agent, and software founder on a mission to become the most recognized name in AI-powered insurance distribution.
I started in insurance and quickly realized the industry was built on outdated systems, manual processes, and wasted potential. I built SETR to fix that.
Alongside SETR, I run an insurance organization where I help agents build real, profitable businesses in both life and health insurance — using the same systems I've built for myself.
I document everything. The wins, the failures, the numbers, the lessons. This is what building in public actually looks like.
I send a weekly breakdown of what's working in AI-powered insurance — systems, results, and lessons from the field. No fluff. No spam. Just what's actually working.
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Open enrollment for 2027 starts Nov 1. See the key dates and book a plan review
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Illustrative by age and household — final quotes depend on plan, location, and income. ACA subsidies may reduce your cost significantly — sometimes to $0/month.
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Pick a path. Both lead somewhere real.